Chapter 1

Principle Of Adaptation

“Learn from the best and leave the rest,
That’s called adaptation.
Because the best ideas can be adapted by many
The time spent learning will be worth every penny,
It helps overcome any problem situation.”

Goal: What successful features can I adapt from another business, product or service - to make mine better for my target customers?

Adaptation is one of the most widely used principles for creating a powerful niche.

It’s looking at what another successful business, product, or service is doing and finding a way to adapt successful features.

Henry Ford did it when he adapted the assembly line concept to make the model T Ford. The banking industry did it when they adapted the drive-thru banking concept from the fast food industry. And the oil industry did it when they adapted the self-service concept from the 7-Eleven type outlets.

Because of this principle, it’s getting harder and harder to tell where an original idea came from. If an idea works in one business or industry, the next step is for a business in another industry to see if they can adapt it. 

This can give them a decisive advantage over their competition if they’re the first to make it work.

The main question to ask before applying the principle of adaptation is “will  feature A work with my feature B?” Will the feature or activity you’re trying to adapt work in your business or industry?

Microsoft did it when they adapted the windows point and click concept from Apple Computer.

Show me a successful business and I’ll show you a business that has adapted some aspect of what they do from other places.

You can find endless examples of products and services that use the principle of adaptation. In fact, a fun exercise you can play is to see how many ads you can find that apply adaptation to their product or service.

By the end of this book you’ll be able to watch a 30 second commercial and pick out what principle is being emphasized. 99% of the time it’s one of the 15 principles in this book.

You’ll do the same with radio and printed ads too, within seconds. Do you think having the skill to do this would give you an edge over someone who couldn’t do this? … You bet it would!

For example, I saw an ad telling the virtues of  time-released deodorant. I can name at least 10 products that use the time-release concept in their products.

Such as time-release cold medicine, hair shampoo, pain capsules, vitamins, insect killers, plant food, and more. See a sample list later in this chapter.

Notice how many products were mentioned in the short list above. Notice how many different industries adapted the time-release idea to their product.

The Pharmacy industry, the hair care industry, the garden industry, the chemical industry all from that one idea.

And I can guarantee you the first companies in their industry to adapt the idea carved a niche position that placed them at or near the top.

Are you starting to see the potential value of learning how to adapt a successful idea?

Are you starting to see how you can adapt a successful idea from another business, product, or industry?

If you can it could make the difference between success or failure. It could fling you ahead of your competition almost overnight.

When you apply the principle of adaptation, like all the other principles in this guide. You’re using the natural process of how your brain works.

That’s why anyone can do this; it doesn’t require a college degree, or even a high school diploma.

Here's How To Apply The Principle Of Adaptation In Your Business, Product, Or Service ...

Note: This is a small Chapter Excerpt from the book "Niche Creation Secrets That Build Wealth"

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